The Kickstart Author Program
Everything you need to know to plan, write, edit, design, publish and promote your non-fiction book... AND direct access to me during regular live calls.
YOU DON’T NEED TALENT TO BE A BESTSELLING AUTHOR.
If you can put together a simple sentence, you too can write a great book...
...with the right guidance, that is.
You, as a Bestselling Author
My most closely guarded secrets that have consistently allowed my clients to write books that dominate charts and establish authority... I'm now revealing to you
MODULE 1
The essential first steps before you start writing, to ensure your book gets off to a great start.
MODULE 2
This is where you learn how to create a writing schedule that works, as well as training on how to make your writing more engaging for the reader.
MODULE 3
All the steps from self-editing, to professional editing, cover design, formatting, publishing and promotion.
"There is another aspiring author somewhere, and they might be getting ready to put your idea into a book. Don’t let the fear of not being ready keep you from becoming the authority figure you were meant to be."
Why the Kickstart Author Program
The world is no longer the same. And the old ways of doing business aren’t going to cut it anymore.
With pandemics like the Coronavirus, the advancement of AI, and an ever-increasing population, competition will be fierce, with plenty of people entering your industry.
If you establish yourself as an authority while you still have plenty of time, you will be able to secure your position in the industry.
The Kickstart Author Program was designed with all this in mind. And it’s why I’m giving you absolutely everything you need to know – from idea generation to attracting raving readers from your ideal client pool.
Here's what included in the Kickstart Author Course:
MODULE
1
The Crucial First Step Most People Miss
Choosing What Genre Book to Write
Choosing Your Topic
Who Will Buy Your Book and Where to Find Them
Marketing as you go
Preparing your outline
What software to write your book in
Quoting, referencing and copyright
Legal issues like defamation
MODULE
2
What should your writing schedule be?
Writing training – Your opening chapter
Writing training – What style to write in for Memoir and stories within your self-help
Writing training – Self-Help and Business Books
Writing training – Speaking to the reader in your memoir
Writing training – Chapter structure (Self-help and Business)
Writing training – Chapter structure (memoir)
Writing training – Keep your reader in the moment/Don’t have hindsight (Memoir)
Writing training – How to write dialogue
Writing training – Ban the boring
Writing training – Memoir timeline/theme
Writing training – Dictate or write?
Writing training – General tips
MODULE
3
Editing for Success
Cover Design
Book Size
Formatting Your Book
Where to Sell Your Book
ISBNs/Barcodes
Your Amazon listing
Launching Your Book
Marketing and Promotion
Getting Reviews
Each module comes with relevant videos as well as worksheets.
All this means you will have everything you need to write your book from start to finish. It doesn’t matter if you don’t see yourself as a writer right now. Or if you have never written a book before. Or if someone said you couldn’t write a book.
And here’s more...
EXCLUSIVE UPGRADE OPTIONS
Writing is a lonely task – but I don’t want you to feel abandoned. And for that reason, the following optional upgrades are available to supercharge your progress:
Facebook Group including fortnightly calls
To support your writing journey, we have created an exclusive Facebook group only open to other members taking part in this course. Here, you will be able to discuss anything related to book writing, get motivated, and learn from fellow entrepreneurs. You can also find accountability buddies, and join writing sprints (co-working sessions), power sessions, and brainstorming masterminds.
Twice a month, I hold live group sessions for training and Q&A. This is something I’ve only previously only offered to my coaching clients or very occasional challenges. These calls are your opportunity to ask me anything related to your book and publishing journey. When you attend, even if you don't have specific questions, you will pick up valuable information from others' questions!
AU$19/month (approx US$13)
VIP 1:1 Upgrade
One of the most frustrating things about writing a book on your own, is the lack of feedback on your work. Self-doubt can creep in, and unlike social media, where you get immediate feedback on the impact of your messaging, writing a book can feel lonely and isolating. Feedback and constructive suggestions on your writing will help you feel confident that your book is on point, and your writing is strong. Get 6 hours private, 1:1 feedback and strategy (whatever you choose, really) from Cathryn Mora at a reduced rate.
AU$1999 (approx US$1495)
EXCLUSIVE BONUSES
Writing is a lonely task – but I don’t want you to feel abandoned. And for that reason, I will give you free access to the following:
Facebook Group - worth $300
Once you purchase the course, you will have 12 months' access to an exclusive Facebook group only open to other members taking part in this course. Here, you will be able to discuss anything related to book writing, get motivated, and learn from fellow entrepreneurs. You can also find accountability buddies, and join writing sprints, power sessions, and brainstorming masterminds.
Monthly Calls - worth $2,500
Twice a month, I will be holding live group sessions for training and Q&A. This is something I’ve only previously only offered to my coaching clients or very occasional challenges. But because I don’t want you to have any excuses and to hold you accountable, I’m giving you 12 months' access to these as well, completely free.
Stop Wanting to Write and Start Writing
Here are some of my current students who did just that:
I am sitting here now, a bestselling author, hugely thanks to Cat. Her wisdom is endless when it comes to putting words together in a powerful way. She understands the book publishing industry and is so generous with her support. Working with Cat made my book writing process joyful, fun and certainly much quicker than it might have been. What I hadn’t expected was how much I would learn about myself, and how I would grow as a person. I recommend Cat to anyone who wants to write a really, really good book. You’re in very good hands.
Carlie Maree
After spending a few months writing my book on my own, I knew I needed help to get it to the standard that I wanted. I shopped around for publishers and also people to help me self publish. I trusted the universe and when one of Cathryn’s emails hit a chord in me, I knew she was the right choice. She helped me more than I thought I needed. With her guidance and support I was able to turn my story into a memoir that I am so proud to send out to the world.
After spending a few months writing my book on my own, I knew I needed help to get it to the standard that I wanted. I shopped around for publishers and also people to help me self publish. I trusted the universe and when one of Cathryn’s emails hit a chord in me, I knew she was the right choice. She helped me more than I thought I needed. With her guidance and support I was able to turn my story into a memoir that I am so proud to send out to the world.
Mel Gorrie
PRICING PLANS
Choose the Plan that Fits You
KICKSTART
PAYMENT
PLAN
AU$799
x 3 Payments
Lifetime access to online program with all recordings and worksheets
12 months' access to private student FB group (optional upgrade)
12 months' fortnightly group LIVE Training and Q&A with Cat (optional upgrade)
KICKSTART
PAY-IN-FULL
Discount
AU$1997
Save $200
Lifetime access to online program with all recordings and worksheets
12 months' access to private student FB group (optional upgrade)
12 months' fortnightly group LIVE Training and Q&A with Cat (optional upgrade)
Exclusive 2hr Signature Speech workshop with Manny Wolfe from LA
(valued at $1500)
KICKSTART
VIP
KICKSTART
VIP
AU$3997
payment plan available
Lifetime access to online program with all recordings and worksheets
12 months' access to private student FB group (optional upgrade)
12 months' fortnightly group LIVE Training and Q&A with Cat (optional upgrade)
Exclusive 2hr Signature Speech workshop with Manny Wolfe from LA
(valued at $1500)
6 x 1hr private 1:1 Book Coaching Calls with Cat Mora*
(valued at $2664)
* Must be taken within 12 months
My Fair 100% Money Back Guarantee
Everything you will learn in this course is the same material and knowledge I’ve used to help my coaching clients write best selling books.
So I can guarantee you this – if for some reason you are not happy with your book, and you show me all the work you have done, I will give you a full refund. No questions asked.
I trust you are an honest person. And that you are ready to put in the work, and follow my tested strategies to the letter. So I’m making this promise knowing you will do your part.
MY NAME IS...
Cathryn Mora
I’m a Book Coach and Publisher. My team at Change Empire Books helps coaches, speakers and aspiring thought leaders write and publish books to raise their profile, attract new opportunities such as speaking, media, podcasts and new clients… Ultimately adding credibility and income to their business.
We specialise in Self-Help, Business, and Memoir.
Using our BS, genuine and practical approach to book writing, we empower you to tell your truth, grow your business, and make a greater impact on your industry and the world.
Stop Wanting to Write and Start Writing
Here are some of my current students who did just that:
The day I came across Change Empire Book Coaching Company owned and directed by Cathryn Mora was a fantastic day. I had the wonderful opportunity to write my book under her Coaching guidance of Cathryn and happy to report that I am a highly satisfied client. She has been professional, reliable, gives timely feedback about my writing as I went through the process and truly knows her craft. Cathryn Mora has a standard of excellence second to none, and those who are fortunate enough to write under her tutelage, can expect nothing but the highest quality.
The day I came across Change Empire Book Coaching Company owned and directed by Cathryn Mora was a fantastic day. I had the wonderful opportunity to write my book under her Coaching guidance of Cathryn and happy to report that I am a highly satisfied client. She has been professional, reliable, gives timely feedback about my writing as I went through the process and truly knows her craft. Cathryn Mora has a standard of excellence second to none, and those who are fortunate enough to write under her tutelage, can expect nothing but the highest quality.
Nelcia Roehm
“Show not tell” Those words from my awesome book coach ring in my head every time I sit down to write. I have attempted to put my story into words for many years now and worked with others who claimed to be “experts” in helping write a book. However they were marketers and did not connect with me in the way I needed. I am not doing this for fame and I know books are not about making money. Cat understood this and has listened to me about why I am writing this. As a result this time is different - I love the process that Cat uses and our sessions are just pure joy. I am doing what I love but getting the guidance and support I need. Cats ongoing support has meant I am slowly but surely crafting a piece that has been therapeutic in many ways but opened the door to me reigniting my passion for writing. I am grateful to her and love the fun we are having along the way.
Kathy McKenzie
Ready to be an Author?
The Kickstart Author Course is perfect for you if…
- You want to be seen as an expert/authority in your field
- You want to raise your prices
- You want to create visibility to be seen by more potential clients and customers
- You want to create extra income from sales and complimentary services
- You have been talking about writing a book for ages but haven’t taken action yet
- You want to help people and change their lives
- You want to tell your story because you’ve been told it’s fascinating
- You want to tick a book off your bucket list!
- You want to hold your book in your hands
- You don’t want to wake up in a year or five, or 50 and say, “Damn, I wish I’d written that book.”
- Your business is stuck and you want something new to talk about
- You are overwhelmed about where to start and what to do next
You will learn the exact processes I’ve used to help
my clients write best selling books...
...books which have been described as original, full of
wisdom and authority.
PRICING PLANS
Choose the Plan that Fits You
KICKSTART
PAYMENT
PLAN
AU$799
x 3 Payments
Lifetime access to online program with all recordings and worksheets
12 months' access to private student FB group (optional upgrade)
12 months' fortnightly group LIVE Training and Q&A with Cat (optional upgrade)
KICKSTART
PAY-IN-FULL
Discount
AU$1997
Save $200
Lifetime access to online program with all recordings and worksheets
12 months' access to private student FB group (optional upgrade)
12 months' fortnightly group LIVE Training and Q&A with Cat (optional upgrade)
Exclusive 2hr Signature Speech workshop with Manny Wolfe from LA
(valued at $1500)
KICKSTART
VIP
KICKSTART
VIP
AU$3996
payment plan available
Lifetime access to online program with all recordings and worksheets
12 months' access to private student FB group (optional upgrade)
12 months' fortnightly group LIVE Training and Q&A with Cat (optional upgrade)
Exclusive 2hr Signature Speech workshop with Manny Wolfe from LA
(valued at $1500)
6 x 1hr private 1:1 Book Coaching Calls with Cat Mora*
(valued at $2664)
* Must be taken within 12 months
© 2025 Change Empire Books by Cathryn Mora, ABN 97722882034